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Aditya Labhe
Aditya Labhe

209 Followers

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Unlocking the Account Potential with Customer Strategy and Solutions

Building solutions-based consulting teams within companies for product selling and account expansions have seen growth over the last few years. The client solutions teams are playing a key role in communicating a product’s “problem-solve” by rightly identifying a customer’s challenges. …

Customer Success

4 min read

Unlocking the why with Customer Strategy and Solutions
Unlocking the why with Customer Strategy and Solutions
Customer Success

4 min read


Jun 19

AI of small things.

Who would have thought that the martech worlds would be as divided as they are now on a topic? People who hail AI as their holy moly next thing almighty, and people who think it’s a big load of nonsense garbage that’s just another fad. Well, this article is not…

AI

3 min read

AI of small things.
AI of small things.
AI

3 min read


Apr 19

Everything is an Ad Business

Apple, Uber, and Amazon, what do they have in common? It’s not the taxis, or the iPhones or a cloud infrastructure business, but an ad business! Apple, the anti-ads guys (Apple can be attributed for some of the troubles FB has had recently) selling ads, yes you heard me right…

Digital Marketing

3 min read

Everything is an Ad Business
Everything is an Ad Business
Digital Marketing

3 min read


Dec 28, 2022

Digital Shelf Analytics for Brand Protection Success in 2023.

We have seen the adoption of digital shelf solutions and insights only cementing their value within brands and organisations over the last 3 years. At the heart of digital shelf insights lies the need to analyse and fix the various friction points that are caused to a consumer as…

Brand Protection

4 min read

Digital Shelf Analytics for Brand Protection Success in 2023.
Digital Shelf Analytics for Brand Protection Success in 2023.
Brand Protection

4 min read


Oct 15, 2022

The Time of the eCommerce Marketplaces

According to Adobe, online marketplace sales accounted for 67% of total global eCommerce in 2021, with a total of $3.23 trillion spent in the top 100 marketplaces. It may even be that you have purchased something from an online marketplace like Amazon or eBay. US marketplace ecommerce sales will reach…

Ecommerce

4 min read

The Time of the eCommerce Marketplaces
The Time of the eCommerce Marketplaces
Ecommerce

4 min read


Sep 5, 2022

Whose Buy Box is it anyway?

So Imagine this. You have invested all the time time, energy and resources working towards what you think is going to be your best Black Friday and the holiday shopping sales ever on Amazon. The A+ content is up on the super SKUs, you are winning the share of search…

Amazon

3 min read

Whose Buy Box is it anyway?
Whose Buy Box is it anyway?
Amazon

3 min read


Apr 19, 2022

Guide to Performing a Performance Review

Performance Reviews, EBR’s, QBR’S, ABR’s, whatever they are, however you like to conduct them, whatever your liking or disliking is towards them, are a big part of running a successful client relationship. David Ogilvy once famously said, “Performance Review, didn’t we have one, just last week?”. …

Digital Marketing

4 min read

Guide to Performing a Performance Review
Guide to Performing a Performance Review
Digital Marketing

4 min read


Dec 23, 2021

The 2021 eCommerce, Retail, Marketing Trends that are here to stay in 2022

2021 provided a continued opportunity for brands to invest and grow on the back of some of the success they were able to achieve in 2020. We also saw major developments happening in the eCommerce eco-systems across retail marketing, fulfilment, selling channels. Here is my attempt to capture some of…

Ecommerce

5 min read

The 2021 eCommerce, Retail, Marketing Trends that are here to stay in 2022
The 2021 eCommerce, Retail, Marketing Trends that are here to stay in 2022
Ecommerce

5 min read


Aug 8, 2021

Performance Branding and Retail Media

Over the years, performance marketing and brand building have functioned as twovery different areas within brand and agencies objectives. Performance marketing, more numbers and short term sales driven and brand building, a more long-term exercise that is targeted towards a more holistic market share capture. The same school of thought…

Marketing

3 min read

Performance Branding and Retail Media
Performance Branding and Retail Media
Marketing

3 min read


May 25, 2021

Retail Media: The 3rd Party Data Alternate?

We have all been reading about the tremendous growth Amazon Ads has been able to achieve on the back of making its ad platform open-ended and more holistic. And we have also more recently also heard of all the events surrounding the ambiguity that the likes of Google, Apple have…

Ecommerce

3 min read

Retail Media: The 3rd Party Data Alternate?
Retail Media: The 3rd Party Data Alternate?
Ecommerce

3 min read

Aditya Labhe

Aditya Labhe

209 Followers

Thinker | Writer | Photographer | Learner | Adboy | Idea builder | Design enthusiast

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