According to Adobe, online marketplace sales accounted for 67% of total global eCommerce in 2021, with a total of $3.23 trillion spent in the top 100 marketplaces. It may even be that you have purchased something from an online marketplace like Amazon or eBay. US marketplace ecommerce sales will reach…

So Imagine this. You have invested all the time time, energy and resources working towards what you think is going to be your best Black Friday and the holiday shopping sales ever on Amazon. The A+ content is up on the super SKUs, you are winning the share of search…

Performance Reviews, EBR’s, QBR’S, ABR’s, whatever they are, however you like to conduct them, whatever your liking or disliking is towards them, are a big part of running a successful client relationship. David Ogilvy once famously said, “Performance Review, didn’t we have one, just last week?”. …

2021 provided a continued opportunity for brands to invest and grow on the back of some of the success they were able to achieve in 2020. We also saw major developments happening in the eCommerce eco-systems across retail marketing, fulfilment, selling channels. Here is my attempt to capture some of…

Over the years, performance marketing and brand building have functioned as twovery different areas within brand and agencies objectives. Performance marketing, more numbers and short term sales driven and brand building, a more long-term exercise that is targeted towards a more holistic market share capture. The same school of thought…

We have all been reading about the tremendous growth Amazon Ads has been able to achieve on the back of making its ad platform open-ended and more holistic. And we have also more recently also heard of all the events surrounding the ambiguity that the likes of Google, Apple have…

For when the cookies crumble. By the time you read this, you must have already read at least 100 if not 1000 articles on why Google’s recent takedown of 3 party cookies is either the best thing that has happened to the world of digital marketing or it’s like the…

I came across the above illustration by Gapingvoid a while ago. The more I think of it the more I’m able to relate it with some of the ways brands and agencies are going wrong with collecting and using data sets. Data is usually piled up on DMPs without having a defined set of tactics on why it is being collected in the first place. Below is my take at trying to visualize the Gapingvoid model step by step with a typical problem a brand selling both online and offline would…

Bringing the new consumers in the brand eco-system — With the lockdowns getting a bit more relaxed we are now entering a phase where the initial boom of online shopping is seeing a steady slowdown. Brands globally especially in CPG, Electronics, Home & Garden saw a lot of new consumer acquisitions in the last few months. …