PinnedUnlocking the Account Potential with Customer Strategy and SolutionsBuilding solutions-based consulting teams within companies for product selling and account expansions have seen growth over the last few years. The client solutions teams are playing a key role in communicating a product’s “problem-solve” by rightly identifying a customer’s challenges. …Customer Success4 min readCustomer Success4 min read
Jun 19AI of small things.Who would have thought that the martech worlds would be as divided as they are now on a topic? People who hail AI as their holy moly next thing almighty, and people who think it’s a big load of nonsense garbage that’s just another fad. Well, this article is not…AI3 min readAI3 min read
Apr 19Everything is an Ad BusinessApple, Uber, and Amazon, what do they have in common? It’s not the taxis, or the iPhones or a cloud infrastructure business, but an ad business! Apple, the anti-ads guys (Apple can be attributed for some of the troubles FB has had recently) selling ads, yes you heard me right…Digital Marketing3 min readDigital Marketing3 min read
Dec 28, 2022Digital Shelf Analytics for Brand Protection Success in 2023.We have seen the adoption of digital shelf solutions and insights only cementing their value within brands and organisations over the last 3 years. At the heart of digital shelf insights lies the need to analyse and fix the various friction points that are caused to a consumer as…Brand Protection4 min readBrand Protection4 min read
Oct 15, 2022The Time of the eCommerce MarketplacesAccording to Adobe, online marketplace sales accounted for 67% of total global eCommerce in 2021, with a total of $3.23 trillion spent in the top 100 marketplaces. It may even be that you have purchased something from an online marketplace like Amazon or eBay. US marketplace ecommerce sales will reach…Ecommerce4 min readEcommerce4 min read
Sep 5, 2022Whose Buy Box is it anyway?So Imagine this. You have invested all the time time, energy and resources working towards what you think is going to be your best Black Friday and the holiday shopping sales ever on Amazon. The A+ content is up on the super SKUs, you are winning the share of search…Amazon3 min readAmazon3 min read
Apr 19, 2022Guide to Performing a Performance ReviewPerformance Reviews, EBR’s, QBR’S, ABR’s, whatever they are, however you like to conduct them, whatever your liking or disliking is towards them, are a big part of running a successful client relationship. David Ogilvy once famously said, “Performance Review, didn’t we have one, just last week?”. …Digital Marketing4 min readDigital Marketing4 min read
Dec 23, 2021The 2021 eCommerce, Retail, Marketing Trends that are here to stay in 20222021 provided a continued opportunity for brands to invest and grow on the back of some of the success they were able to achieve in 2020. We also saw major developments happening in the eCommerce eco-systems across retail marketing, fulfilment, selling channels. Here is my attempt to capture some of…Ecommerce5 min readEcommerce5 min read
Aug 8, 2021Performance Branding and Retail MediaOver the years, performance marketing and brand building have functioned as twovery different areas within brand and agencies objectives. Performance marketing, more numbers and short term sales driven and brand building, a more long-term exercise that is targeted towards a more holistic market share capture. The same school of thought…Marketing3 min readMarketing3 min read
May 25, 2021Retail Media: The 3rd Party Data Alternate?We have all been reading about the tremendous growth Amazon Ads has been able to achieve on the back of making its ad platform open-ended and more holistic. And we have also more recently also heard of all the events surrounding the ambiguity that the likes of Google, Apple have…Ecommerce3 min readEcommerce3 min read
