PinnedUnlocking the Account Potential with Customer Strategy and SolutionsBuilding solutions-based consulting teams within companies for product selling and account expansions have seen growth over the last few years. The client solutions teams are playing a key role in communicating a product’s “problem-solve” by rightly identifying a customer’s challenges. …Customer Success4 min readCustomer Success4 min read
Dec 28, 2022Digital Shelf Analytics for Brand Protection Success in 2023.We have seen the adoption of digital shelf solutions and insights only cementing their value within brands and organisations over the last 3 years. …Brand Protection4 min readBrand Protection4 min read
Oct 15, 2022The Time of the eCommerce MarketplacesAccording to Adobe, online marketplace sales accounted for 67% of total global eCommerce in 2021, with a total of $3.23 trillion spent in the top 100 marketplaces. It may even be that you have purchased something from an online marketplace like Amazon or eBay. US marketplace ecommerce sales will reach…Ecommerce4 min readEcommerce4 min read
Sep 5, 2022Whose Buy Box is it anyway?So Imagine this. You have invested all the time time, energy and resources working towards what you think is going to be your best Black Friday and the holiday shopping sales ever on Amazon. The A+ content is up on the super SKUs, you are winning the share of search…Amazon3 min readAmazon3 min read
Apr 19, 2022Guide to Performing a Performance ReviewPerformance Reviews, EBR’s, QBR’S, ABR’s, whatever they are, however you like to conduct them, whatever your liking or disliking is towards them, are a big part of running a successful client relationship. David Ogilvy once famously said, “Performance Review, didn’t we have one, just last week?”. …Digital Marketing4 min readDigital Marketing4 min read
Dec 23, 2021The 2021 eCommerce, Retail, Marketing Trends that are here to stay in 20222021 provided a continued opportunity for brands to invest and grow on the back of some of the success they were able to achieve in 2020. We also saw major developments happening in the eCommerce eco-systems across retail marketing, fulfilment, selling channels. Here is my attempt to capture some of…Ecommerce5 min readEcommerce5 min read
Aug 8, 2021Performance Branding and Retail MediaOver the years, performance marketing and brand building have functioned as twovery different areas within brand and agencies objectives. Performance marketing, more numbers and short term sales driven and brand building, a more long-term exercise that is targeted towards a more holistic market share capture. The same school of thought…Marketing3 min readMarketing3 min read
May 25, 2021Retail Media: The 3rd Party Data Alternate?We have all been reading about the tremendous growth Amazon Ads has been able to achieve on the back of making its ad platform open-ended and more holistic. And we have also more recently also heard of all the events surrounding the ambiguity that the likes of Google, Apple have…Ecommerce3 min readEcommerce3 min read
Apr 15, 2021Contextual Advertising- The Comeback We Need Right nowFor when the cookies crumble. By the time you read this, you must have already read at least 100 if not 1000 articles on why Google’s recent takedown of 3 party cookies is either the best thing that has happened to the world of digital marketing or it’s like the…Digital Marketing5 min readDigital Marketing5 min read
Aug 17, 2020Too much data, not enough insights.I came across the above illustration by Gapingvoid a while ago. The more I think of it the more I’m able to relate it with some of the ways brands and agencies are going wrong with collecting and using data sets. Data is usually piled up on DMPs without having a defined set of tactics on why it is being collected in the first place. Below is my take at trying to visualize the Gapingvoid model step by step with a typical problem a brand selling both online and offline would…Data3 min readData3 min read
