PinnedAditya LabheUnlocking the why with Customer Strategy and SolutionsThe growth of solutions-based consulting teams for product selling and account expansions has seen growth over the last few years. As…4 min read·Dec 28, 2020----
Aditya LabheStart Doing things again.It has been a while since I wrote something. Like I have been writing in a professional capacity, but I have not written anything in a…3 min read·Feb 5, 2024----
Aditya LabheAI of small things.Who would have thought that the martech worlds would be as divided as they are now on a topic? People who hail AI as their holy moly next…3 min read·Jun 19, 2023----
Aditya LabheEverything is an Ad BusinessApple, Uber, and Amazon, what do they have in common?3 min read·Apr 19, 2023----
Aditya LabheDigital Shelf Analytics for Brand Protection Success in 2023.We have seen the adoption of digital shelf solutions and insights only cementing their value within brands and organisations over the last…4 min read·Dec 28, 2022----
Aditya LabheThe Time of the eCommerce MarketplacesAccording to Adobe, online marketplace sales accounted for 67% of total global eCommerce in 2021, with a total of $3.23 trillion spent in…4 min read·Oct 15, 2022----
Aditya LabheWhose Buy Box is it anyway?So Imagine this. You have invested all the time time, energy and resources working towards what you think is going to be your best Black…3 min read·Sep 5, 2022--2--2
Aditya LabheGuide to Performing a Performance ReviewPerformance Reviews, EBR’s, QBR’S, ABR’s, whatever they are, however you like to conduct them, whatever your liking or disliking is towards…4 min read·Apr 19, 2022----
Aditya LabheThe 2021 eCommerce, Retail, Marketing Trends that are here to stay in 20222021 provided a continued opportunity for brands to invest and grow on the back of some of the success they were able to achieve in 2020…5 min read·Dec 23, 2021--1--1
Aditya LabhePerformance Branding and Retail MediaOver the years, performance marketing and brand building have functioned as twovery different areas within brand and agencies objectives…3 min read·Aug 8, 2021--1--1