Free tools to use Twitter effectively
Over the years Twitter has become an important part of the social strategy. In the age where every brand is trying to reach the consumer it becomes even more important for you stay ahead of the game.
There are many free/paid tools and dashboards available to analyse tweets and conversations around your brand. But at the same time there are some twitter features you can make use of if you are not subscribed or don’t want to subscribe to these tools.
Twitter Dashboard : Twitter recently launched this tool for SMBs to connect with the consumers. It lets you analyse conversations by creating custom feeds, schedule tweets and get inspired by tweeting tips. It also offers you insights on how your tweets are performing. The dashboard is currently offered as a beta iOS and desktop application.
Twitter Own the Moment: Another great tool for planning ahead of the time. Twitter #OwnTheMoment gives you an idea of the upcoming events. Use this calendar to plan your content way ahead of time. This can also be used to come up with a content calendar for across social platforms.
Twitter Advanced Search: Another great tool for getting some organic traction going. You can either use the advanced search option in the search bar, or use these handy shortcuts to understand the conversations around your brand. The advanced search also lets you do a quick sentiment analysis around your brand.
If you are setting up a new twitter handle. The search bar can also be made use of to tap on to conversations which date back in the day where users would have mentioned you. This can be done by doing some generic searches, like, the name your brand, your tagline and so on and then asking them to follow you back now that you are on twitter.
Twitter Analytics: Just go on to analytics.twitter.com to get a better understand of how your tweets are performing, who are you reaching out to and many more such insights. This tool will give you a better understanding of what works and what doesn’t when it comes to your content.
Twitter Chats: It’s always a good idea to create a sense of community among your followers by chatting with them on a frequent basis. This can be done by organising monthly/weekly tweet chats. #AdweekChat is a great example of this.
The best way to stay updated with the best twitter practices and campaigns is to subscribe to the Twitter blog.
Do add some of the ways you use twitter organically in the comments.