Too much data, not enough insights.

I came across the above illustration by Gapingvoid a while ago. The more I think of it the more I’m able to relate it with some of the ways brands and agencies are going wrong with collecting and using data sets.

  • Investing in identifying the problem:
  • Not having fragmented teams:
  • Not having fragmented team goals:

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Aditya Labhe

Thinker | Writer | Photographer | Learner | Adboy | Idea builder | Design enthusiast