Credit: uBer eBay shop design

Where to Buy vs Where to Buy Now

The out of stock and expectation dilemma.

So how big is the problem?

Source: Daniel Corsten and Thomas Gruen
  1. Not Showing the Retailer when the SKU is out of stock.
  2. Showing an alternate but relevant SKU (example: other product colour variant/pack size), till the time the original product is in stock.
  3. Clear Message on when the product is expected to come in stock.
  4. If you have a DTC + Retailers option on your website, a sophisticated BuyNow solution will also be able to actively promote your DTC incase the product goes Out of stock on major retailers.
Structured path to purchase



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Aditya Labhe

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